YOUTH AGENCIES ARE DEMONSTRATING A GROWING CONSCIOUSNESS OF INTERGROUP PROBLEMS, AND LEADERS ARE SEEKING NEW INSIGHTS AND SKILLS TO HELP IN OVERCOMING THEM. MEANS OF INFLUENCING INDIVIDUAL ATTITUDES INCLUDE THE MEDIA OF MASS COMMUNICATION, THE GROUP PROCESS, DEMOCRATIC LEADERSHIP AND A PERMISSIVE GROUP CLIMATE, A STRONG SENSE OF BELONGING AND SHARED ACTIVITY, AND COMMON GROUP GOALS. IT HAS BEEN FOUND THAT PRESTIGIOUS MEMBERS INFLUENCE CHANGE TO A GREATER EXTENT THAN OTHERS. WHERE THE GROUP AS A WHOLE RECOGNIZED THE NEED FOR CHANGE, THE PRESSURE IS FELT BY ALL, AND THE NEW VALUE IS MORE ACCEPTABLE TO EACH MEMBER. CONTACT AMONG DIFFERENT GROUPS UNDER CERTAIN CONDITIONS CAN HELP ELIMINATE PREJUDICED ATTITUDES. CONTACT AMONG INDIVIDUALS OF "EQUAL STATUS" SOMETIMES RESULTS IN GREATER HOSTILITY WHILE CONTACT AMONG INDIVIDUALS OF "EQUAL STATUS" SEEMS MORE CONDUCTIVE TO MUTUAL ACCEPTANCE. A DISCUSSION OF THE GOALS OF YOUTH-SERVING AGENCIES IS PRESENTED. A LIST OF PAMPHLETS, FILMS, AND OTHER AIDS IS INCLUDED.